Blar i BI Open på forfatter "Haukeberg, Cecilie Strøm"
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Understanding different attitudes towards advertising on Instagram and Facebook
Haukeberg, Cecilie Strøm; Klyve, Anniken (Master thesis, 2019)The concept of attitude towards advertising has been widely tested. However, the concept lacks work regarding social media. The present study, therefore, provides important new insight regarding a topic that is both ...